core value PRACTICE: P-Proactive:We should be pro-active in taking decision to meet the challenges.R-Recognition:Every one should be recognized by rewarding for achieving higher performances.A-Autonomy:Company should provide environment of autonomy to all for feelings of equality.C-Confront:Everyone should be equipped to confront the challenges.T-Transparency:Transparency among all employees brings the feelings of trust.I-Innovation:Continuous innovation is the key to challenging the competitions.C-Customer satisfaction:Focus on fulfilling the need of customer satisfaction is our motto.E-Excel to perform:Everyone should excel in area of work to achieve higher performance.CUSTOMERS:Each of the company personnel shall deal fairly with all the customers. Customer satisfaction is our main objective.